Collection: American Digital Blueberry CAMO

Digital Blueberry camouflage, officially known as the Navy Working Uniform (NWU) Type I, was developed for the United States Navy and introduced in the mid-2000s. Featuring a pixelated mix of blue, gray, and black tones, this pattern was designed for shipboard wear, intended to help conceal dirt and grease while maintaining a distinct naval identity. However, it was later phased out in favor of more practical camouflage patterns, as its color scheme offered little utility in combat or maritime survival situations. While primarily used by the U.S. Navy, variations of blue digital camouflage have been adopted by some other naval forces and law enforcement agencies worldwide. The design of Digital Blueberry CAMO served as the inspiration for the version available through CAMO HQ, which preserves its aesthetic appeal while adapting it for commercial and non-military use.