Skip to content
We are a Veteran Owned and Operated Business
We are a Veteran Owned and Operated Business

Italian 1929 Summer CAMO

In 1929, Italy produced the revolutionary ‘telo tenda’ shelter-half using ‘telo mimetico’, the first printed camouflage fabric issued to individual troops. Although the pattern is not particularly effective, because of the short distance over which it repeats, it is the world’s longest-serving camouflage design – apart from changes in color schemes, this pattern was used into the 1990s.

During WWII, the fabric was used to make two helmet covers (one for infantrymen, one for paratroopers) and a paratrooper smock, all of which were first issued in 1942. The Italian camouflage pattern was coveted during the war, and German troops seized some of the fabric to make uniforms from it to their own specification. British and American troops were also known to wear captured garments printed with the pattern. In addition to this design, a three-color ‘beach assault’ pattern was made exclusively for the elite San Marco Battalion after WWII, superseded by a new San Marco ‘spray’ pattern introduced in the late 1980s. The fabric was used in the 60’s by artist Aligherro Boetti, over 20 years before Warhol’s appropriation os the US woodland pattern.

  • Italian 1929 Summer CAMO Premium face mask
    Italian 1929 Summer CAMO Premium face mask
    Original price $18.00 - Original price $18.00
    Original price
    $18.00
    $18.00 - $18.00
    Current price $18.00

    Italian 1929 Summer CAMO Premium face mask

    CAMO HQ

    This reusable face mask will fit you nicely thanks to its adjustable nose wire and elastic bands. Choose a design that will complement your style, ...

    View full details
    Original price $18.00 - Original price $18.00
    Original price
    $18.00
    $18.00 - $18.00
    Current price $18.00
  • Italian 1929 Summer CAMO Beanie
    Italian 1929 Summer CAMO Beanie - S
    Original price $25.00 - Original price $25.00
    Original price
    $25.00
    $25.00 - $25.00
    Current price $25.00

    Italian 1929 Summer CAMO Beanie

    CAMO HQ

    This beanie will keep you warm on chilly days and serve as a stylish addition to your outfit. It’s double-layered, soft, and oh, so comfy! • 95%...

    View full details
    Original price $25.00 - Original price $25.00
    Original price
    $25.00
    $25.00 - $25.00
    Current price $25.00
  • Italian 1929 Summer CAMO Towel
    Original price $35.00 - Original price $35.00
    Original price
    $35.00
    $35.00 - $35.00
    Current price $35.00

    Italian 1929 Summer CAMO Towel

    CAMO HQ

    Give your bathroom a vibrant look and wrap yourself up with this super soft and cozy all-over sublimation towel. • Available in one size: 30”x60...

    View full details
    Original price $35.00 - Original price $35.00
    Original price
    $35.00
    $35.00 - $35.00
    Current price $35.00
  • Italian 1929 Summer CAMO Unisex Tank Top
    Italian 1929 Summer CAMO Unisex Tank Top - XS
    Original price $33.50 - Original price $33.50
    Original price
    $33.50
    $33.50 - $33.50
    Current price $33.50

    Italian 1929 Summer CAMO Unisex Tank Top

    CAMO HQ

    This tank top has everything you could possibly need – vibrant colors, soft material and a relaxed fit that will make you look fabulous! • 95% p...

    View full details
    Original price $33.50 - Original price $33.50
    Original price
    $33.50
    $33.50 - $33.50
    Current price $33.50
  • Italian 1929 Summer CAMO Women’s Leggings
    Italian 1929 Summer CAMO Women’s Leggings - XS
    Original price $36.50 - Original price $36.50
    Original price
    $36.50
    $36.50 - $36.50
    Current price $36.50

    Italian 1929 Summer CAMO Women's Leggings

    CAMO HQ

    Stylish, durable, and a hot fashion staple. These polyester/spandex leggings are made of a comfortable microfiber yarn, and they'll never lose thei...

    View full details
    Original price $36.50 - Original price $36.50
    Original price
    $36.50
    $36.50 - $36.50
    Current price $36.50
  • Italian 1929 Summer CAMO Neck Gaiter
    Italian 1929 Summer CAMO Neck Gaiter
    Original price $19.95 - Original price $19.95
    Original price
    $19.95
    $19.95 - $19.95
    Current price $19.95

    Italian 1929 Summer CAMO Neck Gaiter

    CAMO HQ

    This neck gaiter is a versatile accessory that can be used as a face shield, headband, bandana, wristband, and neck warmer. Upgrade your accessory...

    View full details
    Original price $19.95 - Original price $19.95
    Original price
    $19.95
    $19.95 - $19.95
    Current price $19.95
  • Italian 1929 Summer CAMO Unisex Bomber Jacket
    Italian 1929 Summer CAMO Unisex Bomber Jacket - XS
    Original price $68.50 - Original price $70.50
    Original price
    $68.50 - $70.50
    $68.50 - $70.50
    Current price $68.50

    Italian 1929 Summer CAMO Unisex Bomber Jacket

    CAMO HQ

    Add a little zing to your wardrobe with this vibrant All-Over Print Bomber Jacket. Wear it on a basic t-shirt, or layer it on top of a warm hoodie—...

    View full details
    Original price $68.50 - Original price $70.50
    Original price
    $68.50 - $70.50
    $68.50 - $70.50
    Current price $68.50
  • Italian 1929 Summer CAMO Backpack
    Italian 1929 Summer CAMO Backpack
    Original price $44.50 - Original price $44.50
    Original price
    $44.50
    $44.50 - $44.50
    Current price $44.50

    Italian 1929 Summer CAMO Backpack

    CAMO HQ

    This medium size backpack is just what you need for daily use or sports activities! The pockets (including one for your laptop) give plenty of room...

    View full details
    Original price $44.50 - Original price $44.50
    Original price
    $44.50
    $44.50 - $44.50
    Current price $44.50
  • Italian 1929 Summer CAMO Throw Blanket
    Italian 1929 Summer CAMO Throw Blanket
    Original price $35.00 - Original price $35.00
    Original price
    $35.00
    $35.00 - $35.00
    Current price $35.00

    Italian 1929 Summer CAMO Throw Blanket

    CAMO HQ

    Do you feel that your home is missing an eye-catching, yet practical design element? Solve this problem with a soft silk touch throw blanket that's...

    View full details
    Original price $35.00 - Original price $35.00
    Original price
    $35.00
    $35.00 - $35.00
    Current price $35.00
  • Italian 1929 Summer CAMO Men’s Joggers
    Italian 1929 Summer CAMO Men’s Joggers - XS
    Original price $51.50 - Original price $54.00
    Original price
    $51.50 - $54.00
    $51.50 - $54.00
    Current price $51.50

    Italian 1929 Summer CAMO Men's Joggers

    CAMO HQ

    Make your workouts more comfortable with these cotton blend joggers. They're soft on the outside, and even softer on the inside, so use them for a ...

    View full details
    Original price $51.50 - Original price $54.00
    Original price
    $51.50 - $54.00
    $51.50 - $54.00
    Current price $51.50
  • Italian 1929 Summer CAMO Unisex Sweatshirt
    Italian 1929 Summer CAMO Unisex Sweatshirt - XS
    Original price $50.50 - Original price $52.50
    Original price
    $50.50 - $52.50
    $50.50 - $52.50
    Current price $50.50

    Italian 1929 Summer CAMO Unisex Sweatshirt

    CAMO HQ

    Each unique, all-over printed sweatshirt is precision-cut and hand-sewn to achieve the best possible look and bring out the intricate design. What'...

    View full details
    Original price $50.50 - Original price $52.50
    Original price
    $50.50 - $52.50
    $50.50 - $52.50
    Current price $50.50
  • Italian 1929 Summer CAMO Men’s Leggings
    Italian 1929 Summer CAMO Men’s Leggings - XS
    Original price $42.00 - Original price $46.00
    Original price
    $42.00 - $46.00
    $42.00 - $46.00
    Current price $42.00

    Italian 1929 Summer CAMO Men's Leggings

    CAMO HQ

    Be your best active self in these men’s leggings! The super soft and stretchy material makes them the perfect choice for a variety of activities, a...

    View full details
    Original price $42.00 - Original price $46.00
    Original price
    $42.00 - $46.00
    $42.00 - $46.00
    Current price $42.00
  • Italian 1929 Summer CAMO Men’s Rash Guard
    Italian 1929 Summer CAMO Men’s Rash Guard - XS
    Original price $47.50 - Original price $49.50
    Original price
    $47.50 - $49.50
    $47.50 - $49.50
    Current price $47.50

    Italian 1929 Summer CAMO Men's Rash Guard

    CAMO HQ

    Don’t let sunburn, wind, sand, or other elements ruin your day! This smooth and versatile long-sleeve rash guard will protect you while you have fu...

    View full details
    Original price $47.50 - Original price $49.50
    Original price
    $47.50 - $49.50
    $47.50 - $49.50
    Current price $47.50
  • Italian 1929 Summer CAMO Men’s Athletic T-shirt
    Italian 1929 Summer CAMO Men’s Athletic T-shirt - XS
    Original price $40.50 - Original price $42.50
    Original price
    $40.50 - $42.50
    $40.50 - $42.50
    Current price $40.50

    Italian 1929 Summer CAMO Men's Athletic T-shirt

    CAMO HQ

    A t-shirt perfect for all kinds of workouts. Its moisture management and anti-microbial qualities are sure to keep athletes dry and comfortable eve...

    View full details
    Original price $40.50 - Original price $42.50
    Original price
    $40.50 - $42.50
    $40.50 - $42.50
    Current price $40.50
  • Italian 1929 Summer CAMO Men’s Athletic Long Shorts
    Italian 1929 Summer CAMO Men’s Athletic Long Shorts - XS
    Original price $37.50 - Original price $40.00
    Original price
    $37.50 - $40.00
    $37.50 - $40.00
    Current price $37.50

    Italian 1929 Summer CAMO Men's Athletic Long Shorts

    CAMO HQ

    Sports outfits can be a lot of hassle, but with these long shorts there's no need for that. Just throw on a pair and go running, swimming, weight-l...

    View full details
    Original price $37.50 - Original price $40.00
    Original price
    $37.50 - $40.00
    $37.50 - $40.00
    Current price $37.50
  • Italian 1929 Summer CAMO Men’s T-shirt
    Italian 1929 Summer CAMO Men’s T-shirt - XS
    Original price $36.50 - Original price $38.50
    Original price
    $36.50 - $38.50
    $36.50 - $38.50
    Current price $36.50

    Italian 1929 Summer CAMO Men's T-shirt

    CAMO HQ

    Your new favorite tee is made from super smooth and comfortable cotton touch polyester jersey that won’t fade after washing. Each garment is sublim...

    View full details
    Original price $36.50 - Original price $38.50
    Original price
    $36.50 - $38.50
    $36.50 - $38.50
    Current price $36.50