In 1929, Italy produced the revolutionary ‘telo tenda’ shelter-half using ‘telo mimetico’, the first printed camouflage fabric issued to individual troops. Although the pattern is not particularly effective, because of the short distance over which it repeats, it is the world’s longest-serving camouflage design – apart from changes in color schemes, this pattern was used into the 1990s.
During WWII, the fabric was used to make two helmet covers (one for infantrymen, one for paratroopers) and a paratrooper smock, all of which were first issued in 1942. The Italian camouflage pattern was coveted during the war, and German troops seized some of the fabric to make uniforms from it to their own specification. British and American troops were also known to wear captured garments printed with the pattern. In addition to this design, a three-color ‘beach assault’ pattern was made exclusively for the elite San Marco Battalion after WWII, superseded by a new San Marco ‘spray’ pattern introduced in the late 1980s. The fabric was used in the 60’s by artist Aligherro Boetti, over 20 years before Warhol’s appropriation os the US woodland pattern.
Sports outfits can be a lot of hassle, but with these long shorts there's no need for that. Just throw on a pair and go running, swimming, weight-lifting, or participate...
Give your bathroom a vibrant look and wrap yourself up with this super soft and cozy all-over sublimation towel. • Available in one size: 30”x60” • 52% cotton, 48% polyester...
This tank top has everything you could possibly need – vibrant colors, soft material and a relaxed fit that will make you look fabulous! • 95% polyester, 5% elastane (fabric...
Stylish, durable, and a hot fashion staple. These polyester/spandex leggings are made of a comfortable microfiber yarn, and they'll never lose their stretch. Fabric is 82% polyester, 18% spandex •...
This neck gaiter is a versatile accessory that can be used as a face shield, headband, bandana, wristband, and neck warmer. Upgrade your accessory game and find a matching face...
Add a little zing to your wardrobe with this vibrant All-Over Print Bomber Jacket. Wear it on a basic t-shirt, or layer it on top of a warm hoodie—it’ll look...
This medium size backpack is just what you need for daily use or sports activities! The pockets (including one for your laptop) give plenty of room for all your necessities,...
Do you feel that your home is missing an eye-catching, yet practical design element? Solve this problem with a soft silk touch throw blanket that's ideal for lounging on the...
Make your workouts more comfortable with these cotton blend joggers. They're soft on the outside, and even softer on the inside, so use them for a jog, or simply for...
This comfy unisex hoodie has a soft outside with a vibrant print, and an even softer brushed fleece inside. The hoodie has a relaxed fit, and it's perfect for wrapping...
Each unique, all-over printed sweatshirt is precision-cut and hand-sewn to achieve the best possible look and bring out the intricate design. What's more, the durable fabric with a cotton-feel face...
Be your best active self in these men’s leggings! The super soft and stretchy material makes them the perfect choice for a variety of activities, and you can wear them...
Don’t let sunburn, wind, sand, or other elements ruin your day! This smooth and versatile long-sleeve rash guard will protect you while you have fun doing sports. It is slim-fitted...
A t-shirt perfect for all kinds of workouts. Its moisture management and anti-microbial qualities are sure to keep athletes dry and comfortable even during the most vigorous of workouts. 92%...
Your new favorite tee is made from super smooth and comfortable cotton touch polyester jersey that won’t fade after washing. Each garment is sublimation printed, cut, and hand-sewn by our...